Cloud Telephony today is transforming the way organisations look at their telecom set –ups and making them realize the vast potential of telecom as a resource to improve their business productivity. It is also changing the way organisations manage their communication with their prospective customers. Zero initial cost on the expensive hardware, call flow customization, call tracking, and its ability to integrate with most of the popular web based applications like CRM, ticketing systems etc are some of the reasons why more and more organisations are adopting cloud telephony and more so the Real Estate companies.
Quoting one of the Industry veterans from Real Estate industry, the times have changed and selling a flat is no more the same as it used to be couple of years back when you could just blast the media with your ad campaign and people would come queuing up to grab the offer. Real Estate is no more the same and has to be looked at from the perspective of an investment opportunity and needs to be marketed accordingly in competition with the other investment instruments available in the market. The customer of Digital age is more informed about the market trends and the returns on investment across investment opportunities and thus there is a need for far better communication methods and better informed sales teams to follow them up. Looking at these challenges, I am highlighting some of the benefits of choosing cloud telephony and hos these can be leveraged to improve the business productivity:
Make impact with voice.
Campaigning is how organisations engage with their end
customers. Emails apart from media campaigns have been the primary way for a
long time now, but the impact is severely limited with most email services like
Gmail introducing automatic filtering. On the contrary, voice/sms campaigning
is far more effective, and ensures higher conversion. For example, recently, an
Indian political party ran a massive voice campaign urging voters to come out
and vote – needless to say, the party won by a landslide majority and was
acknowledged worldwide for its innovative campaigning.
Measure outreach more effectively
Cloud telephony platforms, offer detailed analytics on the call
data such as region-wise split, customer wise split or even summary of results.
These analytics can be customized or integrated with any existing reporting
system as well.
Engage with your customers
Sales are largely a conversion business. Organisations run
campaigns to generate leads that further translate into the business depending
on how effective your follow up is to the initial communication with the
customer. In order to generate more business, either you increase the leads or
improve the productivity of your sales teams. In today’s environment, when the
customers are far to come by (lower leads), organisations need to look at the
strategies and take help of technology to improve the productivity of their
people and convert every lead into a Gold. Cloud telephony platforms can
completely change the way your support teams can engage with their customers.
Integrations with CRM, or ticketing systems, where every call automatically
gets recorded and becomes a support ticket assigned to a team member, you get
greater visibility and can track each and every lead independently. Analysis of
Call recordings can help design training programs for your teams to be more
effective.
Better ROI of your campaign
Real Estate companies spend a large amount of monies on the
media campaigns across various channels without realizing the effective ROIs of
each of these channels. Cloud telephony platforms thru their virtual numbers
ensure that you get to know the no of leads that you are able to generate from
each of these channels on a real time basis. Integration with your CRM helps
you track the conversions of these leads and gives you the RoI across channels
on Real time basis. This enables you to make better decision regarding your
campaigns on how much to spend on what channels and the messaging to generate
better RoIs.These are just a few of the applications that I have highlighted as the potential is immense. You can automate your site visit scheduling, payment related information, site progress updates apart from some of the applications listed above.
